Small Agency of the Year, 76-150 Employees, Silver: Brownstein Group
Two words, one candy: "Wonder Ball." When Brownstein Group undertook an assignment from Frankford Candy Co. to relaunch the popular '90s confection it focused on a natural target: millennial moms. The multichannel campaigns included an interactive website, wonderballcandy.com, and paid and unpaid social and media placements (including a search for an unboxing influencer). The shop says the effort boosted sales and interest among retailers.
For convenience store Wawa, Brownstein says it exceeded aggressive campaign sales targets by 58 percent for custom-mixed beverages—using radio, billboards, in-store signs and more—by inviting consumers to experience "Siptopia," a promotion that hyped refreshing summer drinks.