For 33 years, Santa Monica, California agency Orcí has focused on marketing to the growing U.S. Hispanic community and ensuring its representation in advertising. The pioneering multicultural shop has also embraced issues close to the community, like a video campaign supporting the Dreamers, the undocumented immigrants brought into the country as children, and pro bono get-out-the-vote messaging for the National Association of Latino Elected and Appointed Officials, or NALEO.
Husband-and-wife team Hector (chairman) and Norma Orcí (vice-chairman) founded the agency, and their son Andrew Orcí is CEO; staffers refer to themselves as Orcístas.
The family-owned agency also offers small touches to make agency life more enjoyable (a masseuse comes in at crunch times) and more workable (staffers can bring in children and pets as needed). And Orcí keeps things fun with holidays and internal celebrations, like an annual guacamole “war,” with staffers competing for the best recipes.