The 21 U.S. employees of Special Group have yet to move into a physical office—but they have already pumped out a Super Bowl ad for Uber eats and attention-grabbing work for anti-Donald Trump PAC The Lincoln Project.
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The independent shop, which made its name in Australia and New Zealand, established its U.S. beachhead in Southern California last year in November in the middle of the pandemic. A few months later it cranked out a Big Game spot for Uber Eats that reunited “Saturday Night Live” vets Mike Myers and Dana Carvey to reprise their roles from the famous “Wayne’s World” skit in a bid to promote local restaurants. The agency, which had worked for the food delivery brand in Australia, launched the U.S. office to service Uber Eats here—under a mandate to flex the brand’s “Tonight I’ll Be Eating” campaign for the American market. The agency more than delivered on that brief with ads starring unlikely duos of Mark Hamill and Sir Patrick Stewart as well as Jonathan Van Ness and Simone Biles.