The 5 funniest Super Bowl commercials, according to Ace Metrix consumer surveys
Ace Metrix, the advertising analytics company recently acquired by iSpot.tv, has been busy asking consumers what they thought of all the Super Bowl LV commercials. Across last night and this morning, Ace showed each national Super Bowl ad to a unique panel of 500 people and then had the panelists fill out standardized surveys to gauge if they thought a given ad was likeable, informative, etc. (More on Ace methodology here.)
As always, people seem to want to be either inspired by Super Bowl ads or made to laugh. So we asked Ace to rank what respondents thought were the five most empowering SB commercials as well as the five funniest. Indeed’s “The Rising” (a commercial that earned 5 out of 5 stars in Ad Age’s Super Bowl 2021 ad review) tops the empowering ranking, while Cheetos’ “It Wasn’t Me,” starring Hollywood power couple Ashton Kutcher and Mila Kunis, earns the highest “funny” rating, just edging out Tide’s “The Jason Alexander Hoodie.” Scroll down for the rest.
We also asked how some first-time Super Bowl advertisers—including Indeed and State Farm—fared overall in Ace Metrix surveys, based on what Ace calls its Breakthrough score, which measures “an ad’s ability to stand out from the clutter”; the Breakthrough score averages Ace’s Attention and Likeability scores. Scroll down below the empowering and funny rankings for those insights.