Generative AI has piqued the interest of marketers, who are eagerly (and somewhat cautiously) experimenting with platforms such as ChatGPT and DALL-E. There are some who believe the technology can upend the creative process and are already testing it to write briefs and perform other tasks. But there is still much to learn about the nuances of using artificial intelligence. And what better place to try it out than in the biggest advertising event of the year—the Super Bowl.
Ad Age put ChatGPT to the test: We plugged in what we currently know about several brands’ Super Bowl 2023 commercials and then let the AI write the ad copy. We then used image generators DALL-E and Midjourney to bring the ads to life. Here are the results.