Coffee mate’s first Super Bowl spot stars a dancing tongue, fueled by the brand’s new at-home cold foam.
The 30-second ad, from Wieden+Kennedy New York, finds two guys watching TV. One of them sprays the cold foam onto his iced coffee. After taking a sip, his head falls back and his tongue becomes the star, dancing to Shania Twain’s custom-made song for the brand, “Gimme cold foam.”
“I’m a dancing tongue and I like the taste of cold foam,” she sings. The coffee sipper’s tongue twists and contorts, even hitting a Coffee mate-branded gong before jumping out of his mouth.