Mercari, an online marketplace where people buy and sell items, joins the Big Game fray as Americans look to de-clutter and spruce up their homes during the pandemic. The company says it “provided a safe, contactless way to clean out closets and take on new quarantine hobbies.”
“During the pandemic, people were adjusting to staying home,” says Walter Hangad, brand marketing director, Mercari. “People were taking stock of what’s in their house, sprucing up space, setting up home offices, home gyms and finding ways to keep children occupied. Mercari was a place that allowed people to bring those things into their home, and for many people going through the process of de-cluttering, it was also a way to bring in extra cash.”
The commercial, which is an ad that has already been airing, was created by Rain the Growth Agency, and is part of the company’s "Goodbye, Hello” campaign. The campaign focuses on the power behind saying “goodbye” to meaningful items and “hello” to new finds. Each spot in the campaign is set to a cover of The Beatles hit, “Hello, Goodbye.”
The spot opens with a newly wed couple opening wedding presents only to find they received two of the same popcorn makers. It then cuts to three roommates using the popcorn maker and watching a football game.