Fox sells out its Super Bowl LIV commercial inventory

If you’re a marketer who had been taking a wait-and-see approach to snapping up an in-game ad unit in Fox’s upcoming broadcast of Super Bowl LIV, you’re pretty much out of luck. After network honcho Seth Winter spent the better part of the last few weeks warning would-be clients that the last of the Big Game inventory was about to run out, the executive VP of sales for Fox Sports sold the last available spot on Friday.