After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
That’s the premise of Snickers’ latest Super Bowl spot. In an extended version of the commercial, the brand highlights some troubling issues in today’s world, from grown men riding scooters to parents naming children after produce to, yes, politics. These things, Snickers resolves, might be fixed by burying a giant Snickers bar in the ground. It's worth noting, the political reference was cut from the 30-second version that will air in the game.