Get the scoop on Super Bowl 2023 ads.
Ahead of the Feb. 12 game, Ad Age will delve into the trends driving this year’s commercials during the Ad Age Super Bowl Playbook livestream event. Tune in virtually to hear from top brands and industry-leading creatives on emerging trends in advertising, approaching the Big Game in a complex market and learn what went on behind the scenes on the hottest campaigns.
The 2022 Super Bowl was notable for the impressive presence of cryptocurrency and brands eagerly engaging with viewers on Twitter. Super Bowl LVII will be different, to say the least, as the past year has seen upheavals in social marketing, extreme volatility in the cryptocurrency market and general economic uncertainty facing advertisers and consumers alike.
While next year’s Big Game is unlikely to be deemed another “Crypto Bowl,” the advertising showcase still promises to be an exciting one. Broadcaster Fox declared ad inventory 95% sold out in September with particular enthusiasm for the alcohol category as beer brands locked out of the Super Bowl for decades return after Anheuser-Busch InBev ended its exclusivity contract. Molson Coors has already announced its presence; so have sportsbook DraftKings and The Servant Christian Foundation.
The livestream event, hosted by Ad Age editor and Super Bowl expert Jeanine Poggi, will take place Feb. 7 starting at 12 p.m. ET. Attendees from around the world can tune in virtually, including full access to all sessions, networking opportunities, panel Q&A and on-demand content post-conference, with the purchase of an individual ticket.
Additional information, including registration access and details on the Ad Age Super Bowl Playbook agenda and speakers, can be found and will be updated here.
RSVP for Ad Age’s Super Bowl Playbook on Feb. 7 at AdAge.com/SuperBowlPlaybook.
