Watch Ritz’s salty Super Bowl ad debut with Aubrey Plaza, Michael Shannon and Bad Bunny

Aubrey Plaza and Michael Shannon stay salty in Ritz’s debut Super Bowl commercial. The ad, released today, shows the actors arriving at the Salty Club in Salt Flats, Utah. They argue over who has the saltier persona before Plaza takes a bite of a Ritz cracker. The duo are annoyed at the “buttery, salty showoffs,” as Shannon says. Rapper Bad Bunny appears, happily snacking on the crackers before Shannon reminds him to stop smiling. Plaza warns Bunny he’s going to get them kicked out. “So?” he replies. The 30-second commercial, created by The Martin Agency, Gifted Youth and PXP and directed by Jake Szymanski, will air in the first quarter of Sunday’s game. In a 60-second extended cut, also released today, Bad Bunny performs some close-up magic with Ritz. This is not Plaza’s first Super Bowl ad. She appeared in Mtn Dew’s Baja Blast ad last year. And in 2015, she starred in Newcastle Brown Ale’s hilarious Super Bowl spoof called “Band of Brands” from Droga5 that mocked Big Game ad tropes with one ad running locally in a single market, Palm Springs, California. Ritz is owned by Mondelēz International, which in last year’s game ran a spot for Oreo featuring Kris Jenner, who is appearing in one of Meta’s ads this year with Chris Pratt and Chris Hemsworth. Mondelēz’s North American net revenue rose 0.1% in the fourth quarter but declined 1.5% for the year.

Watch Ritz’s salty Super Bowl ad debut with Aubrey Plaza, Michael Shannon and Bad Bunny

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