The Sesame Street classic “People in Your Neighborhood” gets a delivery-themed overhaul in DoorDash’s Super Bowl ad debut, a performance led by Daveed Diggs and filled with some of the children’s show’s well-known characters.
DoorDash used its 60-seconds of air time in the game’s first quarter to showcase restaurant delivery and other items available from a wider variety of merchants.
The spot opens as Big Bird sees Diggs sitting on a stoop enjoying some food that was just delivered. “You can get all sorts of things delivered from the neighborhood,” Diggs tells Big Bird.
Then, they’re off for a walk—including a brief tap dance for Diggs and a shop owner—as the familiar notes of the song progress. Updated lyrics about neighborhood delivery are delivered by Diggs, Cookie Monster and others. And Super Grover, after getting a mango smoothie, acts, well, like Super Grover.
The campaign comes from the Martin Agency and was directed by Michel Gondry.