Some eagle eyed-viewers may have noticed a QR code in Rocket Mortgage’s Super Bowl spot. Midway through the commercial, which uses Anna Kendrick and Barbie to advertise Rocket Homes, one of the children is shown sporting a t-shirt with a QR code. The code is for StockX, the resale platform co-founded by Dan Gilbert, who is also founder and chairman of Detroit-based Rocket Mortgage.
The code leads to a StockX website that reads, “Well look who it is. Congrats on seeing our cameo in the Rocket Homes and Rocket Mortgage big game commercial. Now you have access to enter an exclusive ReStockX.”