Disney+’s Super Bowl ad took a minimalist approach to Big Game marketing.

While many brands aim for star power to fuel hype around their Super Bowl commercials, Disney+ took a simple approach to fan recognition. The spot featured a plain white screen with a series of lines from its most famous films across Disney, Pixar, Marvel and Star Wars. 

“When you wish upon a star,” “the force will be with you” and “we’re all in this together” are among the quotes that appear on the screen. The lines get continually faster, as if to quiz superfans on their Disney knowledge, until the screen swaps to black.

“Ready for it?” is the final line, teasing Taylor Swift’s “Eras Tour” film coming to the streamer on March 15. The line is the title of a Taylor Swift song from the album “Reputation.”

The ad was created with agency Ultrabland. Disney+’s last brand campaign to air during the Super Bowl was in 2022. That commercial showed a horde of goats dressed as famous Disney characters, representing the media company’s franchises as the greatest of all time (or GOATs). Last year, Disney used its in-game advertising to celebrate the company’s 100th anniversary.