Tech Power List

LiveRamp’s Travis Clinger wants to take programmatic advertising beyond cookies

Travis Clinger says that even without cookies, up to 40% of traffic could be authenticated on the open web. (LiveRamp)
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By:
Garett Sloane
June 04, 2024 08:33 AM

Featured Stories

Food & Beverage
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Food & Beverage

Partnership with Gallaudet University also gives the brand its own ASL sign

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By:
Jon Springer
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Agencies
BarkleyOKRP unveils its succession plan, including a new CEO
Agencies
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By:
Ewan Larkin
BarkleyOKRP unveils its succession plan, including a new CEO
Accounts in Review
Havas wins Olive Garden’s media account
Accounts in Review
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By:
Lindsay Rittenhouse
Havas wins Olive Garden’s media account
TV Upfront
15 next-gen media buyers to know—and their upfront advice for advertisers
TV Upfront
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By:
Parker Herren
15 next-gen media buyers to know—and their upfront advice for advertisers