- William Bernbach
- Marion Harper Jr.
- Leo Burnett
- David Ogilvy
- Rosser Reeves
- John Wanamaker
- William Paley
- Maurice and Charles Saatchi
- Albert Lasker
- Jay Chiat
- F. Wayland Ayer
- Helmut Krone
- Neil McElroy
- Stanley Resor and Helen Lansdowne Resor
- Bruce Barton
- Martin Sorrell
- Henry Luce
- Lee Clow
- Mary Wells Lawrence
- Alfred Sloan
- John Caples
- Dan Wieden and David Kennedy
- Howard Luck Gossage
- Shirley Polykoff
- Joyce Hall
- Ray Kroc
- Allen Rosenshine
- Claude C. Hopkins
- Ted Turner
- Hal Riney
- Phil Dusenberry
- Ira C. "Ike" Herbert
- Bob Gage
- Conde Nast
- John Smale
- Bruce Crawford
- John E. Kennedy
- John B. Watson
- Steve Jobs
- Phyllis K. Robinson
- William Randolph Hearst
- Philip Geier
- Jane Trahey
- John H. Johnson
- George Gallup
- Raymond Rubicam
- Keith Reinhard
- Carl Ally and Amil Gargano
- Charlotte Beers
- David Sarnoff
- George Batten
- James Webb Young
- Jack Tinker
- Lee Iacocca
- Don Belding
- Theodore F. MacManus
- Sylvester L. "Pat" Weaver
- Charles Austin Bates
- Stan Freberg
- Rupert Murdoch
- Harrison King McCann
- Bernice Fitz-Gibbon
- Joe Sedelmaier
- Theodore L. Bates
- Howard Zieff
- J. Walter Thompson
- Robert Jacoby
- Arthur Godfrey
- A.C. Nielsen Sr.
- James H. McGraw Sr.
- Jerry Della Femina
- Ben Duffy
- Earnest Elmo Calkins
- George Lois
- Michael Jordan
- Theodore Repplier
- Roone Arledge
- Thomas J. Burrell
- G.D. Crain Jr.
- Emerson Foote
- Bill Backer
- Joe Pytka
- Fairfax Cone
- Daniel Starch
- John E. Powers
- Victor O. Schwab
- Michael Ovitz
- Cyrus H.K. Curtis
- Howard H. Bell
- Richard Lord
- Michael Eisner
- Al Achenbaum
- Steve Frankfurt
- Lester Wunderman
- Peggy Charren
- Frank Hummert
- Sam Vitt
- Cliff Freeman
- Vance Packard
- Stephen M. Case
What does it take to land on Advertising Age's list of the top 100 players in advertising history? Impact.
Having one's name on the door is not a requisite nor is heading a major advertiser. Shaping the course of advertising history is.