Subscribe
TV Upfront

Super Bowl comes to TelevisaUnivision and more from Hispanic media company’s 2023 TV upfront

Donna Speciale presenting at TelevisaUnivision upfront (TelevisaUnivision)
PH
By:
Parker Herren
May 16, 2023 03:30 PM

TelevisaUnivision has scored its first national NFL broadcast—and it’s the big one. The Hispanic-targeted media company will air next year’s Super Bowl in Spanish in partnership with the NFL and CBS Sports (which has the game in English).

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
Ikea hires David and Alma following a fiercely contested US agency review
Agencies
4As names Justin Thomas-Copeland CEO
Agencies
LR
By:
Lindsay Rittenhouse
4As names Justin Thomas-Copeland CEO
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work

Latest News

Xochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula
Day One Agency’s Brian Tsao on embracing uncertainty by asking one key question
Why single-take storytelling is winning attention—and what advertisers can learn
Netflix redesigns service for games, live programming
Staying current is easy with newsletters delivered straight to your inbox.

See More in TV Upfront

NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
17 hot take predictions for the TV upfronts
6 measurement predictions for the TV upfronts
8 streaming and CTV predictions for the TV upfronts
Staying current is easy with newsletters delivered straight to your inbox.