TV Upfront

How Warner Bros. Discovery’s ad sales chief will sell streaming in the upfronts

(Warner Bros. Discovery)
May 10, 2022 09:00 AM

When Jon Steinlauf steps on stage next week at The Theater at Madison Square Garden for Warner Bros. Discovery’s first upfront as a newly combined company, it will be the first look advertisers will get at how the media giant will compete in the increasingly competitive streaming landscape.

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