A self-described “metaverse evangelist,” Catherine D. Henry uses her 20-plus years of experience as an economist and a futurist to help companies re-imagine their presence in 3D. As senior VP of metaverse, Web3 and innovation strategy at Media.Monks, Henry shows brands how to navigate platforms, communities, commercial opportunities and NFT strategies while identifying future trends in the metaverse.
Last year, Henry made history by launching the first awards shows in the metaverse: the Logitech Song Breaker Awards, honoring content creators who are influencing pop music. The event featured Lizzo, Gayle and Jayden Smith.
In addition to her work at Media.Monks, Henry wrote the upcoming book “Virtual Natives: How a New Generation Is Using Technology to Revolutionize Work, Play, and Culture” with her colleague Leslie Shannon. The book, set to be published by Wiley in September, focuses on the kids and teens who were born into a world where virtualization is increasingly central to their existence, experiences and expectations.
In the book, Henry explores how these virtual natives are using Web3 technology to connect, communicate, commercialize and create culture in virtual spaces. “It was a hell of a lot of work to research and write it, especially while tech advances so quickly in real time,” Henry said.