How Jason Schlossberg became Huge’s Web3 guru

Jason Schlossberg, the global head of marketing for Huge, has been behind nearly all its Web3 activations dating back to 2020. That’s when the Interpublic Group of Cos. agency made a foray into the space with the creation of the “Full Transparency” initiative for Verizon, a blockchain-verified record of changes to its news releases. In 2021, he led blockchain protocol Tezos’ campaign with Art Basel Miami, creating its first interactive NFT exhibit: “Human + Machines.” Visitors got a unique portrait of themselves, minted and collected in real time. See all of Ad Age's Web3 Trailblazers here Schlossberg was also behind Pantone’s first NFT drop. Huge minted 10,000 NFTs of Pantone’s 2022 Color of the Year, Very Peri, and all were claimed in less than 30 minutes. Thinking ahead, Schlossberg is excited about the prospects of generative AI and predicts it will unite different advertising disciplines. “Generative A I has become the new connective tissue within an organization because it impacts potentially everything,” Schlossberg said. “Our legal, HR, DE&I, creative, tech, data and analytics and strategy teams are all converging ... to understand [generative AI] and make sure that we’re all engaging in the absolute best practices that we can.” What advice would you give to teens about using social media today? Always remember that you are the product. Each social media platform monetizes all of the data and content that you generate, so be mindful of your privacy and protect it by limiting the amount of personal information that you share publicly. How is new technology changing the way you work? Throughout the majority of my professional life, I have considered myself the type of person who relies on words to communicate ideas. When the pandemic introduced many of us, myself included, to various collaboration tools like Miro and Figma, my visual communications acumen increased significantly. And now with the widespread availability of so many AI image generation platforms, it’s gotten even stronger. What piece of technology could you absolutely not live without? Books. What’s your favorite blog, TikTok account, podcast or any must-follows in your media diet? I am still devoted to long-form content, both books and print magazines, such as The New Yorker, The Atlantic, Wired, Fortune and Fast Company. I read The New York Times in print every weekend. I also enjoy Charlie Warzel’s Galaxy Brain newsletter from The Atlantic. My podcast playlist always includes “The Ezra Klein Show,” “Hard Fork,” “Work Life” and “Hidden Brain.” What is the biggest technical leap you’ve had to adjust to in your career and how did you do it? As a Gen Xer, I experienced the transition from analog to digital at the ideal time in my life. I only upgraded from my Brother word processor to a laptop computer in my senior year of college and I can clearly remember the exact moment when someone first told me about this thing called the internet. Straddling both worlds has enabled me to occupy two minds: One that is extremely grateful for technology and what it empowers, and one that is still a bit skeptical of it. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

How Jason Schlossberg became Huge’s Web3 guru

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