Neal Gorevic is helping crypto wallets go mainstream

Neal Gorevic got his first taste of Web3 in 2013 while working at Publicis-owned Razorfish, when he was gifted a tenth of a bitcoin. At the time it was a novelty, and bitcoin was on its way to $1,000, which is cheap compared to today’s $30,000 price tag. “I was like ... this is worth something,” Gorevic said about following the rise of cryptocurrency’s original token. “But I really got into Web3 as the NFT space was beginning to grow artistic projects, and I found them fascinating.” After time at Razorfish and later at Spotify, Gorevic joined ConsenSys last year. ConsenSys is a Web3 conglomerate that operates MetaMask, one of the most powerful self-custody wallets and crypto platforms in the industry. Self-custody wallets are managed by the user, as opposed to custodial wallets that are run by third parties. “MetaMask is essentially a front door if you’re accessing anything on the chain,” Gorevic explained, using the colloquial term for blockchain, which is the principal technology that allows for digital minting of everything from smart contracts to NFTs, and underpins the whole Web3 ecosystem. This year ConsenSys is developing more tools to onboard developers, consumers and marketers into Web3. See all of Ad Age's Web3 Trailblazers here “ConsenSys is the parent brand of a formative Web3 stack,” Gorevic added. “It’s a true platform where people can build on MetaMask. It has all these services and features that people can access. We have offerings for developers, consumers and institutions, so it’s a really exciting time for the product.” How is new technology changing the way you work? Tools like ChatGPT are making their way into commonplace situations and work. If you haven’t already tried it, it’s a helpful tool for building an agenda for a meeting, and that’s really just a start. What’s your favorite blog, TikTok account, podcast or any must-follows in your media diet? I love podcasts—my audio background [at Spotify] is still strong in me—and one of the more interesting ones is “Web3 Breakdowns.” It kind of dissects a lot of business and projects in this space pretty thoroughly. What is the biggest technical leap you’ve had to adjust to in your career and how did you do it? The internet itself was big, which defined my time at Razorfish. Then there was the rise of mobile applications, and that technology was why I went to Spotify. And now the advent of Web3 and blockchain-based technology is what inspired me to come to ConsenSys. I think a lot of my formative career moves have largely been around some of these shifts. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Neal Gorevic is helping crypto wallets go mainstream

Featured Stories