Neal Gorevic got his first taste of Web3 in 2013 while working at Publicis-owned Razorfish, when he was gifted a tenth of a bitcoin. At the time it was a novelty, and bitcoin was on its way to $1,000, which is cheap compared to today’s $30,000 price tag.
“I was like ... this is worth something,” Gorevic said about following the rise of cryptocurrency’s original token. “But I really got into Web3 as the NFT space was beginning to grow artistic projects, and I found them fascinating.”
After time at Razorfish and later at Spotify, Gorevic joined ConsenSys last year. ConsenSys is a Web3 conglomerate that operates MetaMask, one of the most powerful self-custody wallets and crypto platforms in the industry. Self-custody wallets are managed by the user, as opposed to custodial wallets that are run by third parties.
“MetaMask is essentially a front door if you’re accessing anything on the chain,” Gorevic explained, using the colloquial term for blockchain, which is the principal technology that allows for digital minting of everything from smart contracts to NFTs, and underpins the whole Web3 ecosystem. This year ConsenSys is developing more tools to onboard developers, consumers and marketers into Web3.