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Tech Power List

How Rachel Weber Callaway helped turn Reddit’s Snoo logo into a collectible NFT

Rachel Weber Callaway is thinking about how collectible avatars can provide more utility on Reddit. (Courtesy Rachel Weber)
GS
By:
Garett Sloane
May 08, 2023 10:00 AM

Reddit was built for Web 2.0, but it has a clear role to play in Web3, according to Rachel Weber Callaway, director of consumer product marketing.

Featured Stories

AI
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
AI

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

AH
By:
Asa Hiken
GS
By:
Garett Sloane
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
Newfronts
NewFronts 2025—key ad tech and AI insights for marketers
Newfronts
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By:
Garett Sloane
NewFronts 2025—key ad tech and AI insights for marketers
Cannes Lions
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Cannes Lions
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By:
Sabrina Sanchez
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Upfront and NewFronts
Amazon ad chief talks DSP growth, economic impact on holiday advertising
Upfront and NewFronts
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By:
Ad Age Staff
Amazon ad chief talks DSP growth, economic impact on holiday advertising

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