Leading Women

Amp spotlight: 6 ad women who have come a long way

'Killing Us Softly 4' (2010) (Media Education Foundation)
March 19, 2019 08:31 PM

In 2014, Jean Kilbourne, creator of the 1979 documentary "Killing Us Softly: Advertising's Image of Women," told Ad Age, "It astonishes me it's taken so long for others to follow in Dove's footsteps [with its 'Campaign for Real Beauty]. ... There's been so little in that vein in the last decade. Traditional advertising has remained so sexist. In many ways it's worse than when I started looking at it years ago. ... Given that, ads like these, even though they're not perfect, are a step in the right direction." In the #MeToo and #TimesUp era, the industry and society in general still have a long way to go. Luckily, there's a whole class of brilliant minds in the ad world who are shaping what those concepts look like today. In honor of Women's History Month, Ad Age Amp is highlighting some of the women working to vastly improve gender equality and inclusion.

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