Human and Sprite: Jingle All The Way

In 1993, the film Demolition Man predicted the future of music. This Sylvester Stallone/Wesley Snipes action flick was set in the year 2032 and its vision of the near future included popular music made up entirely of TV commercial jingles. Considering this "future" is now only 25 years away, a recent deal between Coke and Human Music seems right on target. Human scored the Sprite commercial "Pool" created by Ogilvy Hong Kong for the Asian market with an indie rockish track sung by vocalist Hugh Wilson dubbed "Falling Away." Originally just an ad tune, the music recently has found expanded life as a standalone song. "It translated really well in places like England, Brazil, Germany, everywhere, and (Coke) received over 30,000 emails about the song," explains Human EP/partner Marc Altshuler. "So the company got excited and wanted to get behind it." Human returned to the studio to compose a full-length track whose proceeds they will share with Coke. "Instead of paying us the traditional fee for a 30-second spot, which doesn't really apply, they wanted to figure out a way to use their network?POP, packaging?to drive people to get this music, and split everything 50-50," Altshuler says. "It's a pretty unbelievable deal and it was a lot of work."

Human and Sprite: Jingle All The Way

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