This week's viral video chart stands out thanks to a notable newcomer: Rainn Wilson, best known as Dwight from "The Office," who punches the clock this time around for T-Mobile. Here, he attemps to connect with a phone plan's customer service but can't get past a robot. The star turn wasn't the most-viewed brand video (it came in at No. 5), but we appreciate its personality—especially in comparison to the top video, from Samsung, which is a rather lugubrious take on the new Galaxy Note9.
As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.
Viral Video Chart
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Source: AcuityAds
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.
