Another T-Mobile Flash Mob Video Strikes Viral Gold
T-Mobile continues with its tried and true tradition of flash mob videos with "Home for the Holidays Surprise," where a gaggle of ladies in satiny pink dresses fans out across a Chicago mall to sing a rendition of "Home for the Holidays." The video collected 2.1 million views last week, up 131% from the previous week, putting it in second place on the chart.
The cellphone carrier has gotten a lot of traction out of the flash-mob concept, including its biggest viral hit, "The T-Mobile Dance" in London's Liverpool Street Station featuring people dancing to a choreographed mash-up of pop songs, uploaded in January 2009. They've also shot group singalongs in Heathrow Airport (10.4 million views) and Trafalgar Square, where 13,500 people sang "Hey Jude."
More recently T-Mobile latched onto an internet meme (and huge real-world event) with a royal wedding, which became YouTube's second most-watched ad of 2011.
Still in first place on the chart with 3.5 million views last week is Rick Perry's "Strong," which has been buoyed by media attention and liberal outcry over his condemnation of gays being allowed to openly serve in the military. Visible Measures counted more than 250 parodies of the ad and a staggering 60,000 comments.
In third place with 2.1 million views is Google's "Zeitgeist" video recapping significant events of 2011 from the sublime (Arab Spring) to the ridiculous (Rebecca Black's "Friday" video). It's strikingly similar to Bing's year-end video, "Decisions That Shaped 2011."