Justin Bieber Lost at the VMAs But Won the Week on Twitter
Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend unit of HootSuite, the social-media management dashboard with more than 4 million users. (Last week's chart is right over here.) We're back today with Volume 23. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.
- Hope you enjoyed the break because Justin Bieber has returned to reclaim his spot at the top of Twitter trends. "We
- Although the trends this week weren't as morbid as last week's list, still a celebrity death figured into two top trends. Actor Michael Clarke-Duncan died Saturday after having a heart attack earlier this summer, and tweeters who rushed to memorialize him and his work seemed to think that his most memorable role was his 1998 outing with Tom Hanks, "The Green Mile," based on the novel by Stephen King.
- One generic meme managed to trend unusually high this week, thanks to its built-in requirement of repetition. Navel-gazing tweeters listed "27 Things About Me" (which trended in Spanish on this week's chart in the form of #27CosasSobreMi) one item at a time, including the hashtag in each and every tweet.
- For explanations of trends and memes not covered above, visit HootSuite's What the Trend.
Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up-to-date on the latest HootSuite product-update details and company news by following @hootsuite.