Brand Marketing

Five successful strategies for launching something new

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By:
Maeve Ricaurte
October 16, 2019 02:05 PM

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Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

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Madwell’s closure—what marketers can learn about assessing agency financial risk
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Google
How Google plans to measure ad campaigns on iPhones
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Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
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AP
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Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop