Welcome to Ad Age Remotely, a video digest of today's news. Brands continue to pull their regular marketing in favor of coronavirus response ads, with the efforts getting a mixed reception.
Today we speak with Monica Rustgi, VP of marketing for Budweiser, whose “One Team” spot is getting favorable reviews after debuting on Wednesday. The ad promotes Anheuser-Busch InBev’s move to redirect $5 million of its sports and entertainment marketing spend to the American Red Cross to support the fight against the pandemic. The brewer is also working with its sports partners to make arenas and stadiums available for blood drives. Rustgi says 50 stadiums will be up and running within the next six to eight weeks, with about 10 coming online in the next week.
The ad juxtaposes sports references with scenes of people battling the epidemic. So, the line “This Bud is for the blues,” references blue-scrubs-wearing healthcare workers, not the St. Louis Blues hockey team. And the “reds” is an homage to Red Cross volunteers, not Cincinnati's pro baseball team.