Russell Simmons, founder of hip-hop's Def Jam records and later the clothing label Phat Farm, said Wednesday that he was opening Narrative, a digital marketing, entertainment and technology company.
He talked with Joel Idelson of Allen & Gerritsen about the opening he sees, moving to Los Angeles and where Hollywood is failing.
"A Few Good Minutes" is a new series of video interviews with marketers, agencies and innovators, conducted by Mr. Idelson, senior VP and creator of opportunities at Allen & Gerritsen.
