Watch: Nascar marketing VP on its celebrity ad approach and diversity efforts
Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In this live episode of Ad Age Remotely, Ad Age is joined by Pete Jung, senior VP of marketing of Nascar, to discuss how the racing league adapted its marketing during a season severely disrupted by COVID. Jung also talks about Nascar’s new celebrity-driven ad approach, which includes the likes of Gabby Douglas, as well as attempts to broaden its audience. We also talk about Nascar’s decision to ban the Confederate flag at racing events.