Production: Hub Strategy, a San Francisco-based creative advertising agency, wanted to employ Web video to convey the firm?s culture to existing and potential clients. The agency, which employs a mix of full-time staff on freelancers, was set up to do its own video because it had been doing video projects for clients, said DJ O?Neil, Hub Strategy?s founder and creative director. The shop has three editing suites, and a camera and lighting package in house. The bit was filmed on a Sony HD camera that ran about $5,000, and the lighting set-up cost about $5,000.l They brought in a camera man for the shoot on a day-rate basis.

Result: O?Neil says the video has created buzz for his agency, with clients commenting on a site that previously didn?t elicit much reaction. Potential customers are asking about the piece, helping the firm?s marketing efforts.