The FIAP re-emerges, away from past troubles.

Last year was a tough year for the Festival Interamericano de Publicidad, or Interamerican Advertising Festival (FIAP). Created in 1969, FIAP claims itself as the world's largest Portuguese and Spanish ad festival. Annually, 8,500 entries compete for its coveted awards while 2,000 delegates from Iberoam?rica (that is, Latin America and Spain), the U.S. and Europe attend. A series of IT problems in FIAP's 2007 edition interrupted the festival's judging sessions and eclipsed the high-profile speakers and lecturers it presented. The 2008 FIAP edition in Buenos Aires is managing to emerge from last year's crack-up and emphasizing its lecturers. Now until April 18th, the festival will include lectures and presentations from Aldo Quevedo, president of Dieste, Harmel & Partners/Dallas, Gustavo P?rez, multicultural marketing director for Pepsi Cola/U.S., J?r?me de Chaunac, chief operating officer for Havas Sports International and the Argentine tennis world-champion Mart?n Jaite, who will speak about sports and branding. Also, Marcello Serpa, partner and chief creative director for AlmapBBDO Brasil, and Brasil's most awarded creative will explain his creative vision to an yearly increasing audience. If you want more information about this year's FIAP, check www.fiaponline.net Bye ! Pato

The FIAP re-emerges, away from past troubles.

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