Sick of sourdough starter? Tired of “Tiger King”? Well, so were these ad makers, who did some amazing pandemic parody ads.
YouTube creator Sean Haney, aka Microsoft Sam, made an ingenious super-cut of pandemic commercials from Apple to Uber, revealing all their identical cliches. From the sad piano music that eventually speeds up, to the language (“uncertain” or “unprecedented” times, “here for you” and “together”) to scenes of clapping and not-so-subtle reminders of brand heritage. This parody to end all parodies struck a nerve; after this, brands were shamed into revising their approaches.