4 Gen Z marketing trends from 2023

Podcasts and dupes were among popular trends with Gen Z this year. (Getty Images)

December 04, 2023 10:30 AM

Featured Stories

Brand Marketing

Honda strikes L.A. Olympics sponsorship—5 things to know about the deal

Honda replaces Toyota as Team USA sponsor and has ambitious marketing plans with NBC and on the ground in Los Angeles.

Honda strikes L.A. Olympics sponsorship—5 things to know about the deal

AKQA restructures its creative leadership as two chief creative officers depart

AKQA restructures its creative leadership as two chief creative officers depart

Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

Food & Beverage

How Slice soda is relaunching with an AI-generated retro radio station

How Slice soda is relaunching with an AI-generated retro radio station