Edwin Artzt, Lisa Liebman, Jo Muse, Louis Slotkin, Ed Meyer, Gerry Rubin, Michael Goldberg, Norma Orci, Alain Sylvain and Joseph Pedott. (Composite by Ad Age)
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.