AI was undoubtedly one of 2023’s biggest buzzwords, with scores of brands lining up to tout the different ways they were exploring the technology. But using AI in some fashion or other has long been part of retailers’ strategy, typically with behind-the-scenes back-office work around supply chain and merchandise stocking.
Some brands are beginning to implement generative AI, but the work retailers are doing is not always consumer-facing. This might be for the best, considering the instances in which ChatGPT has invited backlash this year. Consumers can typically sniff out a chatbot acting as a real person.
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