Best of 2024

Revisiting the biggest wins of the year Illustration by Adobe Stock. Updated on December 13, 2024 Revisiting the biggest wins of the year Illustration by Adobe Stock. Updated on December 13, 2024 Editor’s note: As 2024 comes to a close, Ad Age asked who else but AI (specifically, ChatGPT) to summarize the year that was in marketing. An Ad Age editor suggested what topics it should muse about and let the power of AI do the rest. Only the three paragraphs below were handled by ChatGPT—our fantastic human authors wrote the stories in our Best of 2024 package. This hub will continually be populated with additional stories throughout the end of the year. Well, 2024, you’ve certainly kept us on our toes! From Brat summer to General Motors shaking up its entire agency roster faster than we could say “rebrand,” this year was anything but predictable. AI? It wasn’t just your brainstorming buddy—it became the centerpiece of ad campaigns, sparking debates about creativity, authenticity and whether robots really do it better. Brands kept the hits coming (and a few misses, too) as they navigated data crackdowns, tapped into meme culture and scrambled to stay relevant with Gen Z. If your campaign didn’t have a touch of nostalgia, a viral TikTok dance or a celebrity cameo, were you even trying? So, as we say goodbye to another whirlwind year, Ad Age’s Best of 2024 package brings you the top moments, boldest moves and industry-defining innovations that lit up the marketing world. Buckle up as we dive into the chaos, creativity and big swings that made 2024 unforgettable. —ChatGPT Ad Age Marketers of the Year 2024 The 25 best ads of the year Best campaigns driven by DEI Best sports marketing activations Best DTC marketing Best sustainability initiatives Best music campaigns Best celebrity-brand collabs Best retail marketing strategies Best purpose-driven campaigns Best Gen Z marketing Best B2B campaigns Top account reviews Best brand-creator partnerships Best loyalty programs Best AI marketing activations Best TikTok brand activations Media buyers to watch in 2025 Best product launch marketing Creative directors to watch in 2025 Best rebrands Best social media marketing moments Biggest breakout creators of the year CMOs to watch in 2025 Web production by Corey Holmes.

Best of 2024

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