Revisiting the biggest wins of the year

Illustration by Adobe Stock. Updated on December 6, 2024

Revisiting the biggest wins of the year

Illustration by Adobe Stock. Updated on December 6, 2024
Editor’s note: As 2024 comes to a close, Ad Age asked who else but AI (specifically, ChatGPT) to summarize the year that was in marketing. An Ad Age editor suggested what topics it should muse about and let the power of AI do the rest. Only the three paragraphs below were handled by ChatGPT—our fantastic human authors wrote the stories in our Best of 2024 package. This hub will continually be populated with additional stories throughout the end of the year.

Well, 2024, you’ve certainly kept us on our toes! From Brat summer to General Motors shaking up its entire agency roster faster than we could say “rebrand,” this year was anything but predictable. AI? It wasn’t just your brainstorming buddy—it became the centerpiece of ad campaigns, sparking debates about creativity, authenticity and whether robots really do it better.

Brands kept the hits coming (and a few misses, too) as they navigated data crackdowns, tapped into meme culture and scrambled to stay relevant with Gen Z. If your campaign didn’t have a touch of nostalgia, a viral TikTok dance or a celebrity cameo, were you even trying?

So, as we say goodbye to another whirlwind year, Ad Age’s Best of 2024 package brings you the top moments, boldest moves and industry-defining innovations that lit up the marketing world. Buckle up as we dive into the chaos, creativity and big swings that made 2024 unforgettable. —ChatGPT

Web production by Corey Holmes.