Reimagined Brawny man launches a third ply, and it’s no joke

Brawny man leans in through window. — Georgia-Pacific's new Brawny man is helping launch the first ever three-ply paper towel. (Georgia-Pacific)

May 05, 2025 01:00 PM

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Food & Beverage

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and sports stars.

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Meta wants to automate where your ads appear. These new AI tools are step one.

Meta wants to automate where your ads appear. These new AI tools are step one.

Cannes Lions predictions—top creatives pick 53 campaigns to win

Cannes Lions predictions—top creatives pick 53 campaigns to win

Behind marketers’ agency briefs meant to secure Cannes Lions wins

Behind marketers’ agency briefs meant to secure Cannes Lions wins