Food & Beverage

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Triptych of 3 social media posts from the uncrustables instagram. Travis kelce eating an uncrustable, Peanut butter and mixed berry spread sandwich flavored box of uncrustable, Uncrustable mascot asking "which 'wich character are you?"
Behind the rise of Uncrustables and why the snack brand is getting more marketing (@uncrustables)
EW
By:
Erika Wheless
June 04, 2025 09:00 AM

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