Retail

How Bath & Body Works is banking on affordable luxury amid recession fears

Two stills from Bath & Body Works commercial "Come back to your senses," showing a candle in the scent "Champagne Toast" being lit, while the other half of the image is a still of Jessica Williams relaxing in a bubble bath.
Jessica Williams stars in Bath & Body Works’ new campaign. (Ad Age Composite: Bath & Body Works)
AP
By:
Adrianne Pasquarelli
May 02, 2025 11:30 AM

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