Overview
Capital One Financial Corp. is a credit card and bank company based in McLean, Virginia.
Capital One in February 2024 signed a deal to buy U.S. rival Discover Financial Services.
Datacenter
Capital One—ad spending, facts and profile
Stats and facts on the biggest U.S. and global advertisers
Credit:
Ad Age composite
Business segments and operations
Marketing spending
Worldwide ad spending:
Total worldwide advertising spending figures shown in the Ad Age World’s Largest Advertisers report are Capital One’s stated worldwide marketing expenses.
Capital One disclosed worldwide marketing expenses of $4.009 billion in 2023, down slightly (-0.2%) from $4.017 billion in 2022.
U.S. ad spending:
Total U.S. advertising spending shown in the Ad Age Leading National Advertisers report is Ad Age Datacenter’s estimate of U.S. marketing expenses including spending on advertising and direct marketing for credit cards.
Links to Ad Age’s advertiser rankings
Latest rankings: U.S.
The Ad Age Leading National Advertisers 2024 ranking was released Oct. 28, 2024.
Past rankings: U.S.
Ad Age Leading National Advertisers 2023
Ad Age Leading National Advertisers 2022
Latest rankings: worldwide
The Ad Age World’s Largest Advertisers 2024 ranking was released Dec. 9, 2024.
Past rankings: worldwide
Ad Age World’s Largest Advertisers 2023
Ad Age World’s Largest Advertisers 2022
Financial results
See more: Capital One financial results
Read Capital One’s annual filing
Deals and strategic moves
Capital One in February 2024 signed a deal to buy Discover Financial Services, an Illinois-based digital banking and payment services company, in an all-stock transaction valued at $35.3 billion.
Discover offers credit cards, personal loans, home loans and deposit products.
Discover also operates the Discover Network, the Pulse Network and Diners Club International, collectively known as the Discover Global Network.
Discover disclosed marketing and business development expenses of $1.164 billion in 2013, up 12.5% from $1.035 billion in 2022.
Management and employees
See more: Capital One management
See more: Capital One careers
Stock
Capital One trades on the New York Stock Exchange. Ticker: COF
History
Capital One began in 1988 as the credit card division of Richmond, Virginia-based Signet Banking Corp.’s Signet Bank.
Signet in 1994 spun off the credit card business as a standalone company, which staged an initial public offering that year and took the name Capital One Financial Corp. Signet is now part of Wells Fargo.
Read more about Capital One
