10 Trends Changing Media Buying in China

SHANGHAI (AdAgeChina.com) -- China's media environment is big, "making it hard to achieve national scale, it's complex, it's highly regulated, and it's evolving rapidly," said Karl Cluck, Mindshare's partner, invention for China, based in Shanghai. Television remains the primary ad medium in China for multinationals, with 96% penetration, but a shift towards digital media is taking place. Chinese adults spend 3.3 hours per day watching TV, a figure that has remained steady for years. The amount of time spent online per week has risen from almost zero a decade ago to 16.1 hours.

10 Trends Changing Media Buying in China

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