Adidas Opens Its Largest Store Worldwide in Beijing

BEIJING (AdAgeChina.com) -- Adidas has opened its largest store worldwide in Beijing. The Adidas Brand Center puts all products from both of the German company's divisions, Sport Performance and Sport Style including Originals and Y-3, under one roof for the first time. The four-story center, which measures 3,170 square meters (34,120 square feet), will serve as a role model for other Adidas concept stores in key metropolitan cities around the world, said Erich Stamminger, president of the Adidas brand, at the store's opening last month. It is located in the Sanlitun Village Shopping Center in the capital's Chaoyang District. The store features experience zones such as mi Originals, mi adidas, a juice bar, an urban area for pop-up exhibitions and events in art, music and culture, a basketball court on the rooftop, a concierge desk and a kids' interactive zone. The center also has a miCoach Core Skills zone that lets customers utilize technologies normally only available in professional level sports facilities. For example, visitors can test their skills in balance, speed and jumping prowess and compare their results to famous professional athletes.

Adidas Opens Its Largest Store Worldwide in Beijing

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