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13 creative campaigns to know about today

Alix Earle in an orange swimsuit lounges in a striped inflatable pool by a garden, with a small table beside her holding a Hawaiian Tropic sunscreen bottle and a colorful “Tan Sutra” book.
Alix Earle introduces Hawaiian Tropic’s “Tana Sutra” campaign showing “tan-tric” positions for optimal glow. (Hawaiian Tropic)
TN
By:
Tim Nudd
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SS
By:
Sabrina Sanchez
May 15, 2025 04:00 PM

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