Finnish vodka brand Finlandia assembles an amazing cast of characters in this kinetic spot celebrating "1000 years of wisdom." It splices together vibrant scenes of a bear tamer, a drag wrestler, a kinetic sculptor, a reindeer racer, a murderball team and a funeral dancer, as well as some better-known faces such as Icelandic strongman and "Game of Thrones" actor Hafthor Julius Bjornsson. Some, but not all, are geting on in years, and together, their ages add up to 1000.
Created by Wieden & Kennedy London and directed by Siri Bunford at Knucklehead (known for her Channel 4 work), it was shot in locations from New Orleans to Finland and carries the tagline "to the life less ordinary."
Alongside the film, which will be released online, portraits of the 14 characters, taken by photographer Todd Antony, will appear on social media, press and outdoor sites, while a cocktail recipe inspired by each character and created by Finlandia mixologists will be published on the brand's Facebook channel.