Crispin Porter + Bogusky pulled a trophy trifecta at last week's Magazine Publishers of America Kelly Awards in New York, taking the $100,000 Grand Prize, the Gold Kelly and the Silver Kelly. The Grand Prize was awarded for the Molson "Tools" campaign (seen here); the Gold went to the Molson "Fake Covers" campaign (also on AdCritic.com); and Mini's "Inserts" campaign took the Silver. According to the MPA, Molson's "Tools" campaign "aimed to spike purchase intent with magazines to build the social confidence of 21- to 25-year-old males. The result: purchase intent surged from 66% to 95%." Ironically, Molson is no longer a CP+B client. See www.magazine.org for complete results.