Molson Canadian : 2005 Kelly Awards
Crispin Porter + Bogusky pulled a trophy trifecta at last week's Magazine Publishers of America Kelly Awards in New York, taking the $100,000 Grand Prize, the Gold Kelly and the Silver Kelly. The Grand Prize was awarded for the Molson "Tools&quo
Published On
Jun 23, 2005

Editor's Pick
Crispin Porter + Bogusky pulled a trophy trifecta at last week's Magazine Publishers of America Kelly Awards in New York, taking the $100,000 Grand Prize, the Gold Kelly and the Silver Kelly. The Grand Prize was awarded for the Molson "Tools" campaign (seen here); the Gold went to the Molson "Fake Covers" campaign (also on AdCritic.com); and Mini's "Inserts" campaign took the Silver. According to the MPA, Molson's "Tools" campaign "aimed to spike purchase intent with magazines to build the social confidence of 21- to 25-year-old males. The result: purchase intent surged from 66% to 95%." Ironically, Molson is no longer a CP+B client. See www.magazine.org for complete results.
Credits
- Date
- Jun 23, 2005
- Client :
- Molson
- Executive Creative Director :
- Alex Bogusky
- Creative Director :
- Bill Wright
- Art Director :
- Alex Burnard
- Art Director :
- Mike Del Marmol
- Art Director :
- John Parker
- Copywriter :
- Evan Fry
- Copywriter :
- Dave Schiff
- Illustrator :
- Pres Rodriguez
- Photographer :
- Sebastian Gray
- Print Producer :
- Brian McMillen
- Art Producer :
- Jessica Hoffman
- Agency :
- Crispin Porter Bogusky
- Brand :
- Molson Canadian
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Project Type