This Charity's Christmas Cards Place the Nativity in the Modern Day Middle East
Doctors of the World Juxtaposed Images From Photojournalists With Traditional Scenes
Editor's Pick
U.K. medical charity Doctors of the World has created a set of hard-hitting Christmas cards that juxtapose traditional biblical scenes of the nativity with images from the modern day war-torn Middle East.
The cards, with titles including "Not So Silent Night" and "The Star of Bedlam," were designed by McCann London and feature photojournalism from Press Association taken over the last year. A pack of four limited edition cards, each of a different design, can be purchased at the charity's website for 10 pounds ($12.65).
Leigh Daynes, the charity's executive director, said in a statement: "Every Christmas a romanticised picture is presented of the holy land of the past, featuring peaceful pastoral images that are shared in homes, churches and high streets across the country. This is completely at odds with the humanitarian crisis that the region faces today. This Christmas we're asking people to see the realities that we see of the war-torn Middle East, and share some goodwill with a donation to help us give medical aid to people in desperate need."
Mike Oughton, creative director at McCann London, added: "We saw a huge irony in the war-torn imagery of the Middle East today, when compared to the imagery of the nativity, and its message of 'peace on earth' and 'goodwill to all men'. By creating a set of Christmas cards that seamlessly merge the past with the stark realities of the present, we hope to prick people's consciences."
Credits
- Date
- Nov 30, 2016
- Brand :
- Doctors of the World
- Client :
- Doctors of the World
- Agency :
- McCann - London
- Art Director/Creative :
- Olly Wood
- Creative Director/ Copywriter :
- Matt Searle
- Creative Director :
- Mike Oughton
- Chief Creative Officer :
- Laurence Thomson
- Chief Creative Officer :
- Rob Doubal
- Head of Art :
- Dan Howarth
- Project Manager :
- Jon Marshall
- Senior Account Manager :
- Francois dEspagnac
- Creative Planner :
- Charlotte Walters
- Business Director :
- AJ Coyne
- Director, Communications :
- Louise Ringrose
- Retoucher :
- Rob MacDonald
- Editor :
- Francis Harris
- Sound Designer :
- Adam Smyth
- Sound Designer :
- Tim Sutton
- Marketing Executive :
- Rami Noumann
- Studio Manager :
- Ellis Faint
- Print Producer :
- Liam White
- Artworker :
- Muhammad Qasim
- Producer :
- Michelle Prinsloo
- Senior Producer :
- Clare Sullivan
- Art Buying :
- Pam Oskam
- Head of Production :
- Sergio Lopez
- Account Manager :
- Molly Deaville, UM Manchester
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