Follow the Music Around the Room in This VR Video for the Honda Civic

360 Degree Film Features Musician Moses Sumney

Published On
Feb 24, 2016

Editor's Pick

This spot for the 2016 Honda Civic features L.A.-based musician Moses Sumney in a 360-degree viewing experience that allowers viewers to take in the musician and the music from every angle. It's available as a 360 degree video on YouTube and can also be viewed in virtual reality.

Set in an industrial warehouse, the film, created by RPA and directed by Ray Tintori at Mssng Peces, sees Sumney dancing in the background, providing harmonizing vocals in the foreground, and tapping the Civic percussively in between. Every time Sumney records a loop, the video of him recording that audio stays in the space, allowing the viewers to follow him around the room as he performs his folk song "Everlasting Sigh."

Credits

Date
Feb 24, 2016
Brand:
Honda
Client:
Honda
Production Company:
m ss ng p eces
Director:
Ray Tintori
Executive Vice President, Chief Creative Officer:
Joe Baratelli
Senior Vice President/Executive Creative Director:
Jason Sperling
Vice President, Creative Director, Social Media:
J Barbush
Creative Director:
Rahul Panchal
Art Director:
Craig Nelson
Copywriter:
Casey Beck
Senior Vice President, Chief Production Officer:
Gary Paticoff
Vice President, Executive Producer:
Isadora Chesler
Vice President, Director Digital Production:
Dave Brezinski
Executive Digital Producer:
Linda Kim
Senior Digital Producer:
Annie Hough
Vice President, Director, Business Affairs:
Maria Del Homme
Associate Director, Business Affairs:
Jennifer Ross
Executive Vice President, Management Account Director:
Brett Bender
Vice President, Group Account Director:
Adam Blankenship
Account Supervisor:
Renee Egizi-Finger
Account Executive:
Elizabeth Weakley
Vice President, Associate Director, Digital Marketing:
Aaron Dodez
Digital Content Strategy Specialist:
Mike Dossett
Senior Specialist of Digital Content Strategy:
Tyler Sweeney
Founder/Executive Producer:
Ari Kuschnir
Partner/Executive Producer:
Kate Oppenheim
Partner/Executive Producer:
Brian Latt
Partner/Head of Production:
Dave Saltzman
Line Producer:
Drew Houpt
360-Degree Production Support:
VR Playhouse
Post Production:
VR Playhouse
Artist:
Moses Sumney
Agency:
RPA

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