Follow the Music Around the Room in This VR Video for the Honda Civic
360 Degree Film Features Musician Moses Sumney
Feb 24, 2016
This spot for the 2016 Honda Civic features L.A.-based musician Moses Sumney in a 360-degree viewing experience that allowers viewers to take in the musician and the music from every angle. It's available as a 360 degree video on YouTube and can also be viewed in virtual reality.
Set in an industrial warehouse, the film, created by RPA and directed by Ray Tintori at Mssng Peces, sees Sumney dancing in the background, providing harmonizing vocals in the foreground, and tapping the Civic percussively in between. Every time Sumney records a loop, the video of him recording that audio stays in the space, allowing the viewers to follow him around the room as he performs his folk song "Everlasting Sigh."