Follow the Music Around the Room in This VR Video for the Honda Civic
360 Degree Film Features Musician Moses Sumney
Editor's Pick
This spot for the 2016 Honda Civic features L.A.-based musician Moses Sumney in a 360-degree viewing experience that allowers viewers to take in the musician and the music from every angle. It's available as a 360 degree video on YouTube and can also be viewed in virtual reality.
Set in an industrial warehouse, the film, created by RPA and directed by Ray Tintori at Mssng Peces, sees Sumney dancing in the background, providing harmonizing vocals in the foreground, and tapping the Civic percussively in between. Every time Sumney records a loop, the video of him recording that audio stays in the space, allowing the viewers to follow him around the room as he performs his folk song "Everlasting Sigh."
Credits
- Date
- Feb 24, 2016
- Brand :
- Honda
- Client :
- Honda
- Production Company :
- m ss ng p eces
- Director :
- Ray Tintori
- Executive Vice President, Chief Creative Officer :
- Joe Baratelli
- Senior Vice President/Executive Creative Director :
- Jason Sperling
- Vice President, Creative Director, Social Media :
- J Barbush
- Creative Director :
- Rahul Panchal
- Art Director :
- Craig Nelson
- Copywriter :
- Casey Beck
- Senior Vice President, Chief Production Officer :
- Gary Paticoff
- Vice President, Executive Producer :
- Isadora Chesler
- Vice President, Director Digital Production :
- Dave Brezinski
- Executive Digital Producer :
- Linda Kim
- Senior Digital Producer :
- Annie Hough
- Vice President, Director, Business Affairs :
- Maria Del Homme
- Associate Director, Business Affairs :
- Jennifer Ross
- Executive Vice President, Management Account Director :
- Brett Bender
- Vice President, Group Account Director :
- Adam Blankenship
- Account Supervisor :
- Renee Egizi-Finger
- Account Executive :
- Elizabeth Weakley
- Vice President, Associate Director, Digital Marketing :
- Aaron Dodez
- Digital Content Strategy Specialist :
- Mike Dossett
- Senior Specialist of Digital Content Strategy :
- Tyler Sweeney
- Founder/Executive Producer :
- Ari Kuschnir
- Partner/Executive Producer :
- Kate Oppenheim
- Partner/Executive Producer :
- Brian Latt
- Partner/Head of Production :
- Dave Saltzman
- Line Producer :
- Drew Houpt
- 360-Degree Production Support :
- VR Playhouse
- Post Production :
- VR Playhouse
- Artist :
- Moses Sumney
- Agency :
- RPA
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