Peter Dinklage and Morgan Freeman Face Off in Doritos and Mtn Dew's Super Bowl Tie-Up
PepsiCo Brands Will Have Back-to-Back Ads During Game
Editor's Pick
PepsiCo is plugging its Mtn Dew and Doritos brands in back-to-back ads totaling 60 seconds starring actors Morgan Freeman and Peter Dinklage. The spots by Goodby, Silverstein & Partners promote two new line extensions: lemon-lime flavored Mtn Dew Ice and spicy Doritos Blaze. In a teaser video released today, Freeman reps Mtn Dew and Dinklage, known for his "Game of Thrones" role, backs Doritos.
"This is a great example of the power of PepsiCo's food and beverage portfolio coming to life for consumers on one of the world's largest stages," PepsiCo North America CEO Al Carey said in a statement. The company has long-touted the "power of one" to investors as it justified keeping beverage brands and snack brands under the same roof.
Ad Age had earlier confirmed that Doritos would return to the gameafter sitting out last year. Its crowd-sourced "Crash the Super Bowl" program ended a 10-year run in 2016.
The Dew spot will be the brand's first Super Bowl outing since its strange but attention-getting "Puppymonkeybaby" ran in 2016. PepsiCo earlier announced that it will run a 30-second spot for its flagship Pepsi-Cola brand that will include a cast of current and former brand endorsers, including Cindy Crawford.
The Super Bowl LII buys triple PepsiCo's in-game ad presence from last year, when the company ran a single 30-second spot for its Lifewtr premium bottled water brand. PepsiCo also sponsored the halftime show last year as it will again this year, when Justin Timberlake performs.
Read more about PepsiCo's Super Bowl investment here.
Credits
- Date
- Jan 17, 2018
- Brand :
- Mtn Dew/Doritos
- Client :
- Mtn Dew/Doritos
- Chairperson :
- Rich Silverstein
- Chief Creative Officer :
- Margaret Johnson
- Associate Creative Director :
- Laura Petruccelli
- Associate Creative Director :
- Rohan Cooke
- Art Director :
- Ryan Tovani
- Copywriter :
- Caroline Cappelli
- Social :
- Michael Kang
- Social :
- Matt Casey
- Director, Broadcast Production :
- Tod Puckett
- Executive Producer :
- Leila Gage
- Agency Producer :
- Christina Wells
- Group Brand Strategy Director :
- Ralph Paone
- Brand Strategy :
- Hayley Pardoe
- Junior Communications Strategist :
- Nicole Bruno
- Business Affairs Director :
- Judy Ybarra
- Senior Business Affairs Manager :
- Chrissy Shearer
- Managing Partner :
- Brian McPherson
- Group Account Director :
- Meredith Williams
- Account Director :
- Chris Nilsen
- Account Manager :
- Ariel Berk
- Assistant Account Manager :
- Livia Biedermann
- Community Manager :
- Kristine Ciardello
- Senior Print Producer :
- Noah Dasho
- Photographer :
- Quinn Gravier
- Production :
- Reset Content
- Director :
- Nabil
- Director, Photography :
- Dariusz Wolski
- Managing Partner :
- Dave Morrison
- Executive Producer :
- Deannie ONeill
- Producer :
- Jessica Lee
- Editorial :
- Rock Paper Scissors
- Editor :
- Damion Clayton
- Assistant Editor :
- Mike Spagnoli
- Producer :
- Dina Ciccotello
- Head of Production :
- Shada Shariatzadeh
- Executive Producer :
- Raná Martin
- Managing Director :
- Linda Carlson
- Managing Director :
- Jennifer Sofio Hall
- Visual Effects Production Manager :
- The Mill
- Executive Producer :
- Enca Kaul
- Producer :
- Hillary Thomas
- Production Coordinator :
- Mary Mondrus
- Shoot Supervisor :
- Edward Shires
- Visual Effects Creative Director :
- The Mill
- Creative Director :
- Tara Demarco
- 2D Lead Artist :
- Tara Demarco
- 3D Lead Artist :
- Shaun Comly
- 2D Artist :
- Rob Winfield
- 2D Artist :
- Elad Offer
- 2D Artist :
- Mandy Sorenson
- 2D Artist :
- Peter Sidoriak
- 2D Artist :
- Yukiko Ishiwata
- 2D Artist :
- Chris Hunsberger
- 2D Artist :
- Chistel Hazard
- 2D Artist :
- Kai Chun Tsai
- 2D Artist :
- Tim Robbins
- 3D Artist :
- Daniel Stern
- 3D Artist :
- Charles Storniolo
- 3D Artist :
- Daniel Soo
- 3D Artist :
- Jason Kim
- 3D Artist :
- Benjamin Chan
- 3D Artist :
- Jinguang Huang
- 3D Artist :
- Lamarcus Harvey
- 3D Artist :
- Michael Lori
- 3D Artist :
- Danny Garcia
- 3D Artist :
- Alice Panek
- 3D Artist :
- Elizabeth Hammer
- Matte Painting :
- Itai Muller
- Matte Painting :
- Bill Mather
- Matte Painting :
- Roger Kupelian
- Color :
- Company 3
- Colorist :
- Dave Hussey
- Senior Producer :
- Natasha Uppal
- Sound Design :
- Michael Anastasi
- Sound Design :
- Kai Paquin
- Audio Mixer :
- Joel Waters
- Audio Assistant :
- Chris Nungary
- Executive Producer :
- Susie Boyajan
- Producer :
- Kayla Phungglan
- Creative Director :
- Mike Landry
- Executive Producer :
- John Dutton
- Executive Producer :
- Luke Dillon
- 2D Animation :
- Nick Bizzack
- Sound Engineer and Composer :
- Nic Dematteo
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